Keep watching @kyliejenner
Create a free account to get follower & recent-unfollow tracking, growth history, and movement alerts for this profile. Free refreshes every 3 days; Pro refreshes daily.
Follower growth
Last update 16 days ago: 380.60M β 381.28M (+684K)
+256K
0.07%
Outreach
Self-declared business contact β copy to start your pitch.
Website
kyliecosmetics.comQuality score
Composite of engagement, posting consistency, audience quality, and content discipline.
0.71% vs 1.2% avg for 1M+ accounts
1.9 posts/week, last 10 days ago
Verified account
No sponsored content
Audience authenticity
Estimated from public engagement patterns β a directional signal, not an audit of individual followers.
Engagement rate
Average for 1M+ accounts: 1.2%
Avg likes
2.7M
Avg comments
11K
Best of the last batch
STILL DREAMING β¦ thank you @victoriassecret !!! a moment iβll never forget πͺ½π & my glam familyyyy @makkaroo @rosegrandquist @makeupbyariel @hairbyiggy i love you guys
13M
57K
Content mix
Super fans
Audience sample
Inbound mentions
| Date | Followers | Following | Posts | Eng. Rate |
|---|---|---|---|---|
| Oct 28 2026 Wed | 381,283,846 +684,400 | 146 +1 | 7,403 +10 | 0.71% +0.2 |
| Oct 13 2026 Tue | 380,599,446 -72,373 | 145 | 7,393 | 0.52% |
Hover any tile for full stats. Click to open on Instagram.
0
Why it worked
Long-form caption drove the comment count higher than usual.
| 380,671,819 -84,306 |
| 145 |
| 7,393 |
| 0.51% |
| Oct 5 2026 Mon | 380,756,125 | 145 | 7,393 | 0.51% |
| Oct 4 2026 Sun | 380,756,125 -70,706 | 145 | 7,393 | 0.51% |
| Oct 1 2026 Thu | 380,826,831 | 145 | 7,393 | 0.51% |
| Sep 30 2026 Wed | 380,826,831 -63,680 | 145 +1 | 7,393 | 0.51% +0.01 |
| Sep 27 2026 Sun | 380,890,511 | 144 | 7,393 | 0.50% |
| Sep 26 2026 Sat | 380,890,511 | 144 | 7,393 | 0.50% |
| Sep 25 2026 Fri | 380,890,511 -56,560 | 144 | 7,393 +1 | 0.50% -0.09 |
| Sep 24 2026 Thu | 380,947,071 | 144 | 7,392 | 0.59% |
| Sep 23 2026 Wed | 380,947,071 | 144 | 7,392 | 0.59% |
| Sep 22 2026 Tue | 380,947,071 -39,831 | 144 | 7,392 | 0.59% +0.01 |
| Sep 21 2026 Mon | 380,986,902 | 144 | 7,392 | 0.58% |
Posting cadence
times in UTC
Live stories
Top-post comments
Free refreshes every 3 daysPro refreshes daily β
Niche percentile
31%
β Below avgEstimated percentile vs accounts of the same size (1M+ followers). (0.71% ER Β· tier average 1.2%)
Estimated β exact percentile would need a category-specific dataset.
Where they sit
Aspect ratio mix
4%
Square 1:1
1 post
74%
Portrait 4:5 / 9:16
17 posts
22%
Landscape 16:9
5 posts
Reels deep dive
214M
Total plays
11M
Total likes
36M
Avg plays
Format breakdown
Average engagement per post by content type. Higher = more value per upload.
2.9M
avg / post
2.2M
avg / post
1.8M
avg / post
Format duel
Carousels pull +29% more engagement.
2.2M
avg engagement / post
1 posts in sample
2.9M
avg engagement / post
16 posts in sample
Feed palette
β¦
β¦
β¦
β¦
β¦
β¦
β¦
β¦
β¦
Engagement quality
Comment : Like
0.41%
Low β passive likes dominate
Median engagement
1.5M
Likes + comments / post
Variance (Ο)
2.7M
Higher = more hit-driven content
Outlier posts
1
Beyond 2Ο above mean
Sweet spots
Caption length (chars)
Best: 150-300 chars Β· 3.2M avg
Hashtags per post
Best: 0 Β· 2.6M avg
Caption DNA
Top emojis
Top hooks by engagement
βSTILL DREAMING β¦ thank you @victoriassecret !!! a moment iβll never forget πͺ½πβ
13M interactions
βpinch me!!!!! π @victoriassecretβ
6.3M interactions
βhappy bday eve to meeee π©· i had my dream princess kitty bday night π€π©·π my heart if so β
5.1M interactions
βπΈπ»β
4.4M interactions
βthe winter kissed collection launches TOMORROW at 9AM PT on kyliecosmetics.com!!!! βοΈπ @kβ
4.1M interactions
βlast week of summerrrrβ
3.2M interactions
Caption analysis
Computed across 23 recent posts β 23 of which had any caption at all.
Avg length
118 chars
Median length
102 chars
Max length
367 chars
Hashtags/post
0.0
Mentions/post
1.39
Emoji density
2.1%
Collab graph
15 accounts
Cadence pulse
9.6
days since last
Slowingevery 3.6d
β 1.9 posts/week
3 days
19.8 days
0%
Erratic
Posting velocity
1.8
Avg / week
21
Total posts
7
Active weeks
Peak week
Oct 16 Β· 5 posts
Current streak
Dormant
Consistency
7 of 12 weeks active
Day-of-week effect
Best day
Mon +122%
Worst day
Thu -51%
Deltas measured against this profile's overall average engagement.
Super fans
The accounts that liked this profile's best-performing post, ranked β the closest thing to its most engaged audience.
Audience snapshot
A live sample of this profile's most recent followers β the same list the recent-followers tool reads.
Inbound mentions
Recent posts where other accounts tagged this profile β who's talking about them, and how big those accounts are.
Live stories
Stories are pulled live from Instagram and vanish after 24h. Free accounts can load them for any profile they analyze.
Top-post comments
The real comment thread on this profile's best-performing post β what people actually say when engagement peaks.