Keep watching @britishmuseum
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Follower growth
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Outreach
Self-declared business contact — copy to start your pitch.
Public email
socialmedia@britishmuseum.orgPhone
+44 7979125903Location
London, United Kingdom, British Museum, Great Russell St, WC1B 3DG
Quality score
Composite of engagement, posting consistency, audience quality, and content discipline.
0.85% vs 1.2% avg for 1M+ accounts
2.3 posts/week, last 35 days ago
Verified account
No sponsored content
Audience authenticity
Estimated from public engagement patterns — a directional signal, not an audit of individual followers.
Engagement rate
Average for 1M+ accounts: 1.2%
Avg likes
22K
Avg comments
260
Best of the last batch
They came. They fought. They conquered the British Museum ⚔️ A huge thank you to all the brilliant reenactors who helped us bring the Bayeux Tapestry to life! 📜 #BayeuxTapestry #1066 #BattleOfHastings #BehindTheScenes #BTS
133K
1.6K
Niche percentile
36%
↓ Below avgEstimated percentile vs accounts of the same size (1M+ followers). (0.85% ER · tier average 1.2%)
Estimated — exact percentile would need a category-specific dataset.
Where they sit
Content mix
Aspect ratio mix
8%
Square 1:1
1 post
75%
Portrait 4:5 / 9:16
9 posts
17%
Landscape 16:9
2 posts
Reels deep dive
0
Total plays
246K
Total likes
0
Avg plays
Engagement quality
Comment : Like
1.47%
Healthy — real conversation
Median engagement
3.4K
Likes + comments / post
Variance (σ)
42K
Higher = more hit-driven content
Outlier posts
1
Beyond 2σ above mean
Sweet spots
Caption length (chars)
Best: 150-300 chars · 134K avg
Hashtags per post
Best: 4-7 · 134K avg
Super fans
Audience sample
Inbound mentions
Cadence pulse
35.1
days since last
Dormantevery 3.0d
≈ 2.3 posts/week
8 days
23.1 days
0%
Erratic
Posting velocity
1.0
Avg / week
12
Total posts
3
Active weeks
Peak week
Sep 25 · 6 posts
Current streak
Dormant
Consistency
3 of 12 weeks active
Posting cadence
times in UTC
Day-of-week effect
Best day
Wed +331%
Worst day
Sat -93%
Deltas measured against this profile's overall average engagement.
Collab graph
5 accounts
Hover any tile for full stats. Click to open on Instagram.
0
Why it worked
Engagement of 5.2% — well above their baseline. Long-form caption drove the comment count higher than usual.
Format breakdown
Average engagement per post by content type. Higher = more value per upload.
41.4K
avg / post
2.5K
avg / post
1.8K
avg / post
Format duel
Carousels pull +41% more engagement.
1.8K
avg engagement / post
3 posts in sample
2.5K
avg engagement / post
3 posts in sample
Feed palette
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Live stories
Top-post comments
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Super fans
The accounts that liked this profile's best-performing post, ranked — the closest thing to its most engaged audience.
Audience snapshot
A live sample of this profile's most recent followers — the same list the recent-followers tool reads.
Inbound mentions
Recent posts where other accounts tagged this profile — who's talking about them, and how big those accounts are.
Live stories
Stories are pulled live from Instagram and vanish after 24h. Free accounts can load them for any profile they analyze.
Top-post comments
The real comment thread on this profile's best-performing post — what people actually say when engagement peaks.