Keep watching @lego
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Follower growth
Last update 2 days ago: 13.95M → 13.95M (+0)
Outreach
Self-declared business contact — copy to start your pitch.
Location
Billund, Ribe, Denmark
Website
visitlinkin.bio/legoQuality score
Composite of engagement, posting consistency, audience quality, and content discipline.
0.21% vs 1.2% avg for 1M+ accounts
1.9 posts/week, last 51 days ago
Verified account
No sponsored content
Audience authenticity
Estimated from public engagement patterns — a directional signal, not an audit of individual followers.
Engagement rate
Average for 1M+ accounts: 1.2%
Avg likes
30K
Avg comments
247
Best of the last batch
Announcing the LEGO PlayStation, a nearly 1:1 scale reproduction of the original 1994 console. The 1,911-piece project arrives later this year.
483K
7.2K
Niche percentile
16%
↓ Below avgEstimated percentile vs accounts of the same size (1M+ followers). (0.21% ER · tier average 1.2%)
Estimated — exact percentile would need a category-specific dataset.
Where they sit
Content mix
Aspect ratio mix
0%
Square 1:1
0 posts
100%
Portrait 4:5 / 9:16
21 posts
0%
Landscape 16:9
0 posts
Reels deep dive
0
Total plays
128K
Total likes
0
Avg plays
Engagement quality
Comment : Like
0.91%
Healthy — real conversation
Median engagement
46K
Likes + comments / post
Variance (σ)
131K
Higher = more hit-driven content
Outlier posts
2
Beyond 2σ above mean
Sweet spots
Caption length (chars)
Best: 50-150 chars · 116K avg
Hashtags per post
Best: 0 · 107K avg
Super fans
Audience sample
Inbound mentions
| Date | Followers | Following | Posts | Eng. Rate |
|---|---|---|---|---|
| Sep 18 2026 Fri | 13,953,369 | 919 | 6,334 | 0.61% |
| Sep 17 2026 Thu | 13,953,369 +10,912 | 919 -1 | 6,334 +9 | 0.61% -0.09 |
| Sep 12 2026 Sat |
Collab graph
8 accounts
Hover any tile for full stats. Click to open on Instagram.
0
Why it worked
Long-form caption drove the comment count higher than usual.
Format breakdown
Average engagement per post by content type. Higher = more value per upload.
110.2K
avg / post
92.5K
avg / post
38.5K
avg / post
Format duel
Carousels pull +141% more engagement.
38.5K
avg engagement / post
2 posts in sample
92.5K
avg engagement / post
4 posts in sample
Feed palette
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| 13,942,457 +9,258 |
| 920 |
| 6,325 +6 |
| 0.70% -0.39 |
| Sep 9 2026 Wed | 13,933,199 | 920 | 6,319 | 1.09% |
| Sep 8 2026 Tue | 13,933,199 | 920 | 6,319 | 1.09% |
Cadence pulse
50.8
days since last
Dormantevery 3.6d
≈ 1.9 posts/week
7 days
24.9 days
0%
Erratic
Posting velocity
1.5
Avg / week
18
Total posts
3
Active weeks
Peak week
Sep 11 · 9 posts
Current streak
Dormant
Consistency
3 of 12 weeks active
Posting cadence
times in UTC
Day-of-week effect
Best day
Thu +390%
Worst day
Tue -71%
Deltas measured against this profile's overall average engagement.
Live stories
Top-post comments
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Super fans
The accounts that liked this profile's best-performing post, ranked — the closest thing to its most engaged audience.
Audience snapshot
A live sample of this profile's most recent followers — the same list the recent-followers tool reads.
Inbound mentions
Recent posts where other accounts tagged this profile — who's talking about them, and how big those accounts are.
Live stories
Stories are pulled live from Instagram and vanish after 24h. Free accounts can load them for any profile they analyze.
Top-post comments
The real comment thread on this profile's best-performing post — what people actually say when engagement peaks.