Keep watching @nonauppal
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Follower growth
Last update 6 days ago: 408.0K → 407.6K (-385)
Outreach
Self-declared business contact — copy to start your pitch.
Public email
nonaauppal@gmail.comWebsite
amzn.in/d/3s2f1spQuality score
Composite of engagement, posting consistency, audience quality, and content discipline.
0.87% vs 1% avg for 100K–1M accounts
0.1 posts/week, last 19 days ago
Verified account
No sponsored content
Audience authenticity
Estimated from public engagement patterns — a directional signal, not an audit of individual followers.
Engagement rate
Average for 100K–1M accounts: 1.0%
Avg likes
3.5K
Avg comments
51
Best of the last batch
Some stories begin by chance, and find their way back by choice. 🍷♥️ Bold, warm, and quietly intimate, the cover of Call It Coincidence by Nona Uppal (@nonauppal) draws you in with its evocative palette and painterly mood. Illustrated by Rishika Kapoor (@rishikaillustrates) and designed by Shadab Khan (@__eitheror), the artwork captures the essence of two people caught in a moment that feels both ordinary and extraordinary, much like the story itself. Rendered in Pantone 2035 C, the deep red sets the tone for the book’s emotional landscape, a mix of intensity, vulnerability, and connection. The textured brushwork brings warmth and immediacy, making the scene glow with life. The typography, echoing Nona Uppal’s debut Fool Me Twice, creates a visual continuity. Swipe through for a glimpse behind the scenes, from early sketches and colour studies to moments at the printing press that brought this vivid design to life.
Niche percentile
44%
↓ Below avgEstimated percentile vs accounts of the same size (100K–1M followers). (0.87% ER · tier average 1.0%)
Estimated — exact percentile would need a category-specific dataset.
Where they sit
Content mix
Aspect ratio mix
8%
Square 1:1
1 post
83%
Portrait 4:5 / 9:16
10 posts
8%
Landscape 16:9
1 post
Reels deep dive
802K
Total plays
14K
Total likes
134K
Avg plays
Engagement quality
Comment : Like
1.25%
Healthy — real conversation
Median engagement
3.9K
Likes + comments / post
Variance (σ)
1.9K
Higher = more hit-driven content
Outlier posts
1
Beyond 2σ above mean
Sweet spots
Caption length (chars)
Best: 600+ chars · 7.8K avg
Hashtags per post
Best: 0 · 3.6K avg
Super fans
Audience sample
Inbound mentions
| Date | Followers | Following | Posts | Eng. Rate |
|---|---|---|---|---|
| Oct 27 2026 Tue | 407,634 -385 | 2,731 +6 | 567 +6 | 0.74% +0.04 |
| Oct 21 2026 Wed | 408,019 | 2,725 | 561 | 0.70% |
Cadence pulse
18.7
days since last
Dormantevery 91.2d
≈ 0.1 posts/week
4 days
631.3 days
0%
Erratic
Posting velocity
0.8
Avg / week
10
Total posts
2
Active weeks
Peak week
Oct 9 · 6 posts
Current streak
Dormant
Consistency
2 of 12 weeks active
Collab graph
4 accounts
Hover any tile for full stats. Click to open on Instagram.
7.7K
122
0
Why it worked
Long-form caption drove the comment count higher than usual.
Format breakdown
Average engagement per post by content type. Higher = more value per upload.
5.4K
avg / post
2.3K
avg / post
Format duel
0
avg engagement / post
0 posts in sample
5.4K
avg engagement / post
5 posts in sample
Feed palette
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Posting cadence
times in UTC
Day-of-week effect
Best day
Sat +120%
Worst day
Mon -48%
Deltas measured against this profile's overall average engagement.
Live stories
Top-post comments
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Super fans
The accounts that liked this profile's best-performing post, ranked — the closest thing to its most engaged audience.
Audience snapshot
A live sample of this profile's most recent followers — the same list the recent-followers tool reads.
Inbound mentions
Recent posts where other accounts tagged this profile — who's talking about them, and how big those accounts are.
Live stories
Stories are pulled live from Instagram and vanish after 24h. Free accounts can load them for any profile they analyze.
Top-post comments
The real comment thread on this profile's best-performing post — what people actually say when engagement peaks.