Keep watching @wellbeing.nutrition
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Follower growth
Last update yesterday: 582.5K → 582.5K (+0)
Outreach
Self-declared business contact — copy to start your pitch.
Quality score
Composite of engagement, posting consistency, audience quality, and content discipline.
1.86% vs 1% avg for 100K–1M accounts
1.1 posts/week, last 14 days ago
Verified account
No sponsored content
Audience authenticity
Estimated from public engagement patterns — a directional signal, not an audit of individual followers.
Engagement rate
Average for 100K–1M accounts: 1.0%
Avg likes
11K
Avg comments
46
Best of the last batch
We've all had nights where sleep had other plans. 😵💫 Sometimes it's a crying baby on a flight. Sometimes it's noisy neighbours. Sometimes it's just a mind that won't switch off. Whatever's keeping you up, find your calm with melts®️ Restful Sleep, powered by Melatonin. Fast-absorbing oral thin strips that help support peaceful sleep, wherever the night takes you. Get it delivered in minutes, on Blinkit. #WellbeingNutrition #Melts #RestfulSleep #SleepSupport #Melatonin
15K
Niche percentile
85%
✓ Top 25%Estimated percentile vs accounts of the same size (100K–1M followers) in Health/beauty. (1.86% ER · tier average 1.0%)
Estimated — exact percentile would need a category-specific dataset.
Where they sit
Content mix
Aspect ratio mix
0%
Square 1:1
0 posts
94%
Portrait 4:5 / 9:16
16 posts
6%
Landscape 16:9
1 post
Reels deep dive
37M
Total plays
177K
Total likes
6.1M
Avg plays
Engagement quality
Comment : Like
4.24%
Healthy — real conversation
Median engagement
647
Likes + comments / post
Variance (σ)
29K
Higher = more hit-driven content
Outlier posts
1
Beyond 2σ above mean
Sweet spots
Caption length (chars)
Best: 150-300 chars · 42K avg
Hashtags per post
Best: 1-3 · 37K avg
Super fans
Audience sample
Inbound mentions
| Date | Followers | Following | Posts | Eng. Rate |
|---|---|---|---|---|
| Oct 23 2026 Fri | 582,466 | 83 | 2,483 | 0.06% |
| Oct 22 2026 Thu | 582,466 | 83 | 2,483 | 0.06% |
Cadence pulse
14.1
days since last
Dormantevery 6.2d
≈ 1.1 posts/week
6 days
49.1 days
0%
Erratic
Posting velocity
1.3
Avg / week
15
Total posts
4
Active weeks
Peak week
Oct 16 · 11 posts
Current streak
Dormant
Consistency
4 of 12 weeks active
Posting cadence
times in UTC
Day-of-week effect
Best day
Wed +198%
Worst day
Fri -99%
Deltas measured against this profile's overall average engagement.
Collab graph
3 accounts
Hover any tile for full stats. Click to open on Instagram.
125
24M
Why it worked
Plays exceeded follower count 41.0×, suggesting the algorithm pushed it past the inner circle. Long-form caption drove the comment count higher than usual.
Format breakdown
Average engagement per post by content type. Higher = more value per upload.
18.0K
avg / post
398
avg / post
65
avg / post
Format duel
Carousels pull +512% more engagement.
65
avg engagement / post
2 posts in sample
398
avg engagement / post
5 posts in sample
Feed palette
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Live stories
Top-post comments
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Super fans
The accounts that liked this profile's best-performing post, ranked — the closest thing to its most engaged audience.
Audience snapshot
A live sample of this profile's most recent followers — the same list the recent-followers tool reads.
Inbound mentions
Recent posts where other accounts tagged this profile — who's talking about them, and how big those accounts are.
Live stories
Stories are pulled live from Instagram and vanish after 24h. Free accounts can load them for any profile they analyze.
Top-post comments
The real comment thread on this profile's best-performing post — what people actually say when engagement peaks.